Logos
Our logo for Strontium a producer of memory products. A logo within a distinctive elephant shape.
Sliver, specialists in marketing to the over 50’s. A logo with a distinctive icon/image.
Our logo for UK’s best selling lip salve. A logo with distinctive typography.
Distinctive logos stand out from the competition and are more memorable.
All logos start out as a word (even Nike) with either:
– distinctive typography
– a distinctive shape
– a distinctive icon/image
– or a combination of these
The 3 rules of logo design
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A distinct logo:
– allow buyers to recognise you
– allow buyers to remember you
– ensures it is eligible for trademark registration.NOTE: Distinctive does not mean whacky.
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There's nothing wrong with having a meaning in your logo, but buyers just don't have time to either work it out, or remember one.
Also there is no evidence a logo alone can communicate a company's values, offerings or mission. Shell's logo is just a shell. It doesn't mean anything. Beware the bullshit.
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There are multiple mediums for you to market your brand. From online, to vehicles, to signage. And some mediums which may only become apparent in the future. Your logo needs to work on them all: Big and small, online and off.
Some of the logos we’ve created
Aprais – Stronger relationships build stronger business.
Parallax Software logo. CGI movie software company. Sold after the rebranding to Avid for squillions.
Logo for a company selling marketing on postcards located on racks around the city.
938 Live – chat radio station.
New Zealand Recording Studio.
Stand-up comedy venues across Asia.
In our work for Nike above, the logo becomes the competitive advantage.