Direct mail/marketing
Direct mail is great for reaching buyers in a geographical area. It can be personalised and has high open rates. eDM or electronic direct-mail is useful for reaching buyers in a category which may be spread out geographically. Each is subject to information privacy laws such as GDPR.
Direct mail for Northwest Airlines.
The more you fly the more you get.
“I worked with Richard whilst on the Northwest Airlines account. In my entire career in marketing, Richard and his team were the first and only agency I gave a 100% satisfaction rating too at review.”
Kristin Colvile, Marketing Director, Northwest Airlines.
Direct mail for Volkswagen
A simple letter with a simple origami savings box printed on the back.
Direct marketing
If you’re interested in evidence-based brand building, a great starting point is the book shown here. Click the cover to purchase on Amazon.