Online display advertising for Mazda

When we won the national Mazda account, they ranked 7th by market share. Within two years, they’d risen to 4th. This was their biggest share of any market in the world. Below are some of the banner ads that contributed to the result.

Research showed that overly animated ads were subconsciously ignored, while static ads failed to capture attention. We tested banners with subtle movement, these significantly increasing response rates.