Brand growth without the mumbo-jumbo.
Evidence-based brand strategies to drive business growth.
Whether you’re a small, medium, or international enterprise, research shows that sustainable growth hinges on the combination of sales activation and long-term brand building.
A brand is simply – the space you occupy in the consumers’ memory.
It allows consumers to recognise you, remember you, trust you and tell others about you. The primary goal of marketing is therefore to anchor your brand in the minds of consumers.
Building upon the groundwork of past marketing pioneers, new evidence-based data across multiple brands is now revealing the clear laws for brand growth.
We skilfully execute these laws to successfully grow your brand. Whether you’re a small company, a multinational, B2B, B2C, budget, mainstream, or luxury, these laws apply to all.
Our experience with major brands worldwide allows us to apply a simple, cost-effective methodology to give SMEs the benefit of this knowledge. These laws are universally applicable across all categories and often challenge conventional wisdom. We’ve distilled them into seven practical rules to ensure you achieve the strongest returns on your brand investment.
Marketing science
We base our brand building on the research of Marketing Scientists such as Jenni Romaniuk, Dr. Magda Neuyez-Thiel, Professor Robert Easton, and Dr. Byron Sharp.
If you’re interested in evidence-based brand building, a great starting point is the book shown here. Click the cover to purchase on Amazon.